ReachNow – Launched Today at the Solaire

This morning at the Solaire was exciting: It was the launch of ReachNow, the BMW Group’s premium car-sharing service!

ReachNow - BMW Car-Sharing - now at the Solaire and Verdesian

Our organization (The Albanese Organization) is the first real estate developer in North America to offer the ReachNow service as an exclusive amenity for Solaire and Verdesian residents!

Today's two-hour event showcased the fleet of electric BMW i3 and BMW 3 Series vehicles that are now available through the ReachNow app.

Through the ReachNow program, Solaire and Verdesian residents receive 24/7 access to an exclusive fleet of BMW vehicles, making it convenient to grab a car for any occasion, whether a short trip across town or a weekend getaway.

ReachNow - BMW Car-Sharing - now at the Solaire and Verdesian

We had public officials, environmental advocates, local residents and automotive enthusiasts gathered at the launch, including Russell Matthews, Albanese's Principal & Executive Vice President and Steve Banfield, CEO of ReachNow, who delivered remarks as part of the ceremony.

Shari Hyman, President and Chief Operating Officer of Battery Park City, and Keith Kerman, Chief Fleet Officer for the City of New York and Deputy Commissioner, NYC Department of Citywide Administrative Services, also spoke about the partnership and conveyed their support.

ReachNow - BMW Car-Sharing - now at the Solaire and VerdesianReachNow - BMW Car-Sharing - now at the Solaire and VerdesianReachNow - BMW Car-Sharing - now at the Solaire and Verdesian

Russell Albanese, Albanese's Chairman, believes the car-share program is perfectly in-line with our organization's core values, of sustainability and green-living, elements that are key to the Solaire and the Verdesian, both LEED Platinum Certified residential buildings.

"The Albanese Organization is dedicated to curating healthy, high-end lifestyles for the tenants of our properties across New York. The ReachNow program provides an added amenity to Solaire residents that promotes green living and accentuates a luxury lifestyle. As the first developer to partner with ReachNow, we’re able to continue pioneering green living by enabling residents to be sustainable in their day-to-day travels outside of their environmentally friendly homes. Our hope is that this partnership will also inspire other developers to offer the ReachNow service and electric vehicles at their properties to help make urban living, especially in New York City, more sustainable.”

 ReachNow - BMW Car-Sharing - now at the Solaire and Verdesian